The “It” Factor is a person, event or thing that becomes the essential reason for change, circumstance or asymmetrical advantage. Every business seeks, but few create, differentiation through value. Constructed, conveyed and applied by those with will, skill and attitude, value is a sustainable edge. Cost is the only edge for those firms unable to generate value through their people, product or process. Cost can be replicated. Value will be inimitable if it is the product of people who bring that special “it” to the equation.
Seek to sustain a differential advantage and outperform the competition by attracting, training and empowering those with the “It” Factor. You will find those who have the “it” become the factor that creates separation, embodies distinction and drives profitable endeavor.